Are you looking for a reliable source to increase your earnings?
Are you searching for Best Header Ad Networks?
If your answer is Yes, then you are at the right place. Header Bidding is a reliable source to generate high revenue. Thousands of publishers and app developers have made enormous profit and achieved spectacular outcomes by leveraging the extraordinary power of the header bidding advertising solutions.
Before jumping into the best header bidding networks, it is necessary to understand what header bidding networks are and what they perform.
After reading this post, you’ll know how to pick the best ad network and you will be able to earn a handsome sum of money from your traffic.
So Lets start
What is Header Bidding?
A header bidding demand partner is a source of demand for your available ad space. When a user enters your app or website, your header bidding wrappers are programmed to make calls to these networks. These partners then use their internal demand to bid on your inventory in the auction.
The majority of publishers are aware that having strong demand for their inventory is advantageous for yield. It’s a basic concept: increased competition results in better financial outcomes for the supplier.
In addition to addressing concerns with limited demand and transparency, header bidding improved publisher control over ad units.
How Do I Pick the Best Header Bidding Network?
Everyone has various network requirements, and you should stay up to date on the networks that will best meet your requirements. Consider the following while choosing the best header bidding Network.
- Before the onboarding procedure, ask your account manager for the list of all demand partner SSPs with whom they collaborate. If demand arises, partners will get high CPMs.
- Look out for Terms of payments that are simple and flexible.
- There should be ease of integration. Find a partner who can expedite the entire procedure in between 24 and 48 hours. Additionally, confirm that they provide some ad optimization on their end.
- Also examine the existing portfolio of publishers. Premium publishers typically have higher yield and CPM rates.
- Support is also very important. Ensure that your account manager can be reached by phone, email, or Skype.
Best Header Bidding Ad Networks in 2024:
Here is the list of the 13+ Best Header Bidding Ad Networks that you can rely on for better results in 2023 and 2024.
- FairBid by Fyber
- Index Exchange
- Rubicon Project
- HyBid by PubNative
- Smaato Unified Bidding
- AppLovin Max
- UberMedia ClearBid
1. FairBid by Fyber:
The FairBid platform, introduced by Fyber in 2018, is a unified auction that takes place within a mobile app environment. All SDK-based ad networks, along with the best DSPs and direct advertisers, can be included in every auction thanks to Fyber`s mediation platform and mobile-focused RTB exchanges.
Fyber guarantees that the real-time setting of FairBid will maintain the value of each impression. Through the real-time setting of FairBid, they vow to maintain the worth of each impression. To ensure the greatest level of transparency possible regarding the revenue specifics for each DSP, they provide the reporting option.
Fyber gives its customers extensive access to the market for their app inventory. The business collaborates with Mediated Ad Network Partners, which include deals from companies like Vungle, AdColony, AppLovin, Facebook Audience Network, and AdMob, among others.
Fyber’s website has a comprehensive section that covers all of the necessary information for setting up, configuring, or integrating FairBid, depending on the platform the app is operating on. Additionally, it provides expert 24/7 assistance.
AppNexus, a Xandr firm, pioneered open-source header bidding and is the founder of Prebid.org. For both buyers and suppliers of digital advertising, the organization is a dependable supplier of enterprise products.
Users can configure a hosted or managed Prebid Server ( managed by AppNexus) and install Prebid.js, Prebid SDK, and Prebid server using AppNexus. The Prebid Server by AppNexus provides two choices
Hosted Prebid Server: Although it has a basic configuration UI, or even better, because it is free, it is available. You receive self service with little to no help and no analytics.
Completely managed but expensive option: Implementation, upkeep, and advising help for publishers with in-house technical staff are all included.
The AppNexus publisher ad server, with Prebid-powered header bidding technology, deals capabilities, and curated premium demand, allows publishers to access a massive pool of DSPs while also controlling and managing them across all channels and formats.
The publisher ad server from AppNexus guarantees quick integration and a variety of administration options. According to reviews of the AppNexus console, we would advise advanced publishers with a thorough understanding of prebid programmatic advertising and adequate engineering capabilities to use AppNexus.
3. Index Exchange:
Index Exchange, after AppNexus, is the most well-known header bidding network. Many Publishers and advertisers around the world have confidence in it.
It is renowned for bringing header bidding a fresh revolution and enhancing its capacity to drive money. To maximize the value to the publisher for each impression, they have offered cutting-edge technologies and contemporary solutions.
The selling-buying procedure is being “democratized” on IndexExchange. To provide the best experience for both publishers and advertisers, its network operates in a transparent and impartial manner.
Even better, you can leave software maintenance and integration to the company’s professionals. They even discuss the header bidding-related latency issue, lead publishers through a fix, and employ self-caching to maximize advertising.
AppNexus and Index Exchange are integrated on the server side. It also uses DoubleClick EBDA to place bids. Index began using video header bidding in December 2016. (a custom video player with built-in header wrapper logic). It also has its own client-side wrapper that combines Criteo, Facebook, and other ‘picky’ ad exchanges.
The beautiful part about this platform is that it gives publishers complete control over their page and pricing. The Publishers gain a lot from this network in terms of earnings, rising demand, accessibility, and safety.
Their dependable infrastructure and cutting-edge technology are ideal for publishers. Index exchange is the best option for publishers because it leads to the digital market.
Amazon is one of the world’s largest internet marketplaces, and practically everyone is familiar with it. Amazon opted to make a difference in the header bidding technology market in order to maintain its status as a titan of the technology industry.
Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM) are two server-side bidding solutions that the Amazon ad network provides to publishers .TAM is geared towards enterprise publishers, while UAM’s target audience is small and medium publishers.
TAM necessitates a more thorough initial setup from the publisher, whereas UAM offers a method in which Amazon manages all the demand partners on the publisher’s behalf. In all situations, Amazon offers publishers a straightforward reporting interface where they can find clear fee structures, auction level reporting, and information on bidder competition.
The ability to access publishers’ advertisements is what actually enables Amazon’s ad network to offer top-notch services to them. Amazon’s product adverts are extremely targeted, which is understandable given that e-commerce is the company’s main industry. Consider it as a potential remedy for the cookie mapping problem, one of the most significant S2S header bidding problems.
According to the TAM model, the Amazon ad network only costs bidders a small $0.01 CPM and does not charge publishers anything to utilize the platform. Before conducting the first-price auction, UAM subtracts 10% from SSP bid prices to calculate the transaction fee.
5. Rubicon Project:
Rubicon Project is a cloud-based platform powered by Prebid Server that is trusted by the world’s leading publishers. One of the biggest digital advertising exchanges in the world, the business was founded in 2007.
Publishers will have a choice between a fully-managed, but more expensive, hosted Prebid Server solution or a free, but more constrained (in terms of UI and analytics), hosted Prebid Server solution. The latter will have an intuitive user interface and on-call assistance from Prebid and yield management specialists.
Publishers who have used Rubicon Project praise its user-friendly interface and positive user experience. Their customer service staff is highly helpful and takes a personalized approach to resolving each publisher’s problems.
Demand Manager, a proprietary product from Rubicon Project, is based on Prebid’s open-source wrapper. It facilitates adding and removing Prebid partners without introducing unwanted latency, which has an adverse effect on performance.
The Rubicon Project presents itself as a business with a publishers-first focus on mobile. The Rubicon Project builds on Prebid’s header bidding solution for mobile apps as a committed supporter of Prebid.org.
6. HyBid by PubNative:
One of the top mobile monetization systems, PubNative, introduced HyBid, a solution that makes use of in-app pre-bidding and server-side exchange bidding technology. HyBid guarantees publishers that by making every impression available to a sizable pool of demand partners, they will boost revenue and reach more customers.
HyBid from PubNative takes a hybrid approach to mobile header bidding. We’ll define what it means afterwards. First, the auction happens on the server side in real-time, following the request that the server receives, just like in standard header s2s bidding.
The winning bid is then sent as a keyword by the client to the main ad server. But now something happens that turns this strategy into a hybrid one. Unlike the traditional pre-bid, rendering is handled by the PubNative HyBid SDK rather than the Primary Ad Server SDK. This is done via a hybrid pre-bid + native rendering method.
The winning bid and creative are returned to the HyBid SDK so that it can compete with the networks and exchanges built into the publisher’s SDK while maintaining price transparency. Additionally, PubNative enhances bids using first-party and CRM data from the publisher, which it can use to forecast price floors and develop audience groups.
Each impression is simultaneously made available to several demand partners, including the direct demand partners, through HyBid, allowing publishers to boost revenue and reach more potential customers.
7. Smaato Unified Bidding:
A header bidding solution for in-apps based on real-time pricing competition is Smaato’s Unified Bidding (in beta testing as of June 2020). Additionally, the business totally rebuilt its SDK for Android and iOS, providing greater control over in-app inventories. Postindustria has first-hand information, as we were invited to join in beta testing of their Unified Bidding.
The following ad formats are supported by Unified Bidding at the moment: banners, interstitial display, rich media, interstitial video, and compensated video ads. The support for native, vertical video, and playable rewarded ads will be included in the upcoming release.
The business is actively working to include the best safeguards against in-app advertising fraud, such as multi-level checks, a programme for customer identification, and rigorous traffic analyses.Smatto has a sizable network of DSPs of its own, and they also permit connecting publisher-owned ad networks.
Publisher platforms, one of Smaato’s primary offerings, give publishers complete control over the monetization of their inventory through a detailed user interface. Publishers have access to a data visualization solution with thorough performance statistics thanks to Smaato Dashboard.
8. AppLovin Max:
A cutting-edge bidding solution aimed at mobile game creators is called MAX by AppLovin. They can lighten their effort and real-time modify campaigns thanks to MAX. Utilizing this technology will lower latency, ensure that each request is fulfilled quickly, and boost impressions per daily active user.
The header bidding business offers solutions to help game developers automate their workflows and adheres to a developer-first integration methodology. A publisher needs to be registered with MAX and given permission before they may view the documentation.
As part of the AppLovin platform, MAX provides publishers with a unified platform, high global demand, and improved attribution. Additionally, it determines the return on advertising spend (ROAS) across networks, offers passable analytics with A/B testing, and insights into the significance of each impression and DSP.
Publishing companies should expect high bids thanks to AppLovin’s own network. Over 300 million daily active players, 90% of the leading mobile gaming companies, and one billion installs for gaming companies per year are all part of this network.
Criteo is a well-known advertising network that was established in 2005 in Paris, France, 15 years ago. It is a fantastic advertising platform that is known for boosting in-store, app, and website conversion rates. By guaranteeing the full value of every impression you receive, including traditional display native ad units, video advertising, and even Adblocker Impressions, Criteo increases profits for online and app publishers.
Your integration techniques are completely up to you. allow you to earn the full value of each impression by inserting a special CPA into your ad server. The nicest thing about this network is that it allows you to collaborate directly with partners without adding extra steps and middlemen to the supply chain. This provides the highest yield while generating no income loss.
This platform’s app bidding capabilities and hyper-relevant ads in top engaging formats, which don’t interfere with the user experience and increase revenues across all platforms, are also fantastic sales. Moreover, their lightweight solutions are designed for mobile environments. The move they offer to go around ad blocks and reclaim ad-block impressions is probably the most useful function they offer.
Additionally, if you are an app developer, it might be a terrific option for you because it aids in boosting app traffic and obtaining more apps installed by focusing on active visitors who are new users in order to serve them with eye-catching advertisements that encourage downloads. It is, on the whole, a great advertising network for publishers and app developers.
Yieldbot is another header bidding ad network that offers premium intent-targeted advertisements in a variety of formats. It was essentially established in New York City in 2010. The unique and outstanding feature of this platform is that it collaborates with some of the biggest and most influential brands in the world, including Quikr, Pepsi, GSK, and Coca-Cola.
However, this makes it less appropriate for small publishers. The open-source header bidding technology provided by Yieldbot enables Publishers to take charge of their ad stack and make the most of it.
To increase relevance, Yieldbot offers optimizing services based on real-time performance feedback. Engagement is assessed and analyzed as advertisements are displayed. They also provide direct publisher site integration, which enables a wide range of Creative kinds with a focus on a particular environment.
This platform’s numerous advertising formats, which incorporate cutting-edge elements like dynamic text, dynamic mobile branding, Pharma comma product listings, responsive cards, click to pin, and click to the calendar, are more effective and give better results.
IronSource header bidding’s specialized market and target market—publishers of mobile gaming apps and game developers—help it distinguish itself from the competition. They count well-known brands like Gameloft, Ubisoft, and Zynga among its clients. They provide cross-platform assistance for iOS, Android, and Unity.
IronSource provides thorough documentation and 24/7 support. In their Knowledge Center, you may get detailed product information, integration documentation for all SDKs, and dashboard information. Full visibility, transparency, and control over the effectiveness of publishers’ efforts are promised by ironSource header bidding. Additionally, they provide mediation services to set flat eCPM rates and alter waterfall settings.
One of the reasons why so many international game creators rely on ironSource’s header bidding is their ability to offer cross-platform interoperability, in addition to their lightweight SDK and service stability.IronSource SDK is not open-source, although the proprietary software made available by ironSource Mobile Ltd. may contain or link to some third-party software that is typically distributed under free and open-source software licenses.
The business offers user segmentation, A/B testing, and structured analytics for data analysis. It offers the choice of viewing monetization reports through the API Reports or Dashboard Reports.
Performance reports, user activity reports, and reporting API are examples of configuration options.IronSource provides the Android SDK, Adobe Air Plugin, iOS SDK, and Unity Plugin. Millions of devices have the company’s SDKs installed, and their ad network serves over one billion impressions every day.
Ezoic is one of the best header bidding ad networks for websites that was founded in 2010. It provides complete control and all you need for premium monetisation.
They provide such insightful information on UX and revenue and demonstrate why the articles are interesting and profitable. They provide tools for data analytics and site speed.
The Ad Tester Function, which enables publishers to test alternative ad formats and layouts to boost income, is their main selling point.
Additionally, they provide publishers with a dashboard to monitor important metrics, tools to speedup websites, and tools to boost SEO.
13. UberMedia ClearBid:
UberMedia provides a developing header bidding solution for in-app mobile advertising. ClearBid, which was initially created for UberMedia’s own apps, is currently becoming more and more well-liked by mobile publishers.
With little impact on app speed, ClearBid’s SDK enables customers to optimize ad income by setting up an open auction. Through on-the-fly modifications to the ad stack, it does away with frequent, pointless redeployments. Additionally, it offers assistance for engineers from engineers.
A dashboard for analytics is available from ClearBid. Its functionality is quite constrained and straightforward, but transparent and adaptable. It enables near-real-time monitoring of ad unit performance, including CPMs, requests, impressions, clicks, and bids placed and won.
According to the header bidding company, as of summer 2020, there are ten or more demand sources available that cover the top mobile ad exchanges, including OpenX, Rubicon Project, AppNexus publisher ad server, and others.
To Sum Up:
The booming header bidding industry pushes tech companies to give more transparent services with more advanced analytics capabilities. Publishers should keep investing in technologies that streamline internet advertising even as header bidding businesses try to eliminate rivals. The right platform must be selected in order to maximize revenue. We hope that this review of publisher ad servers will assist you in making the best decision!
In addition to the assurance of higher yield, the ideal provider will strike a balance between quality and user experience while providing a vast array of options and features.