The topic of monetization through advertising networks is being discussed everywhere. It is a fantastic approach to making money using a trendy, simple method. More and more people are deciding to use this efficient strategy and provide ad companies access to their apps and websites.
This proactive method is a fantastic choice to promote any website or app thanks to many advantages. Here, we’ll discuss the fifteen most well-known and well-liked networks that collaborate with an ad company. Let’s first grasp some fundamentals!
What Is an Ad Network and How Does It Work?
Between advertisers and publishers, an ad network acts as a digital intermediary, matching available ad inventory with the right demand.
Ad networks make it easier to manage ad campaigns and maximize advertising revenue by bringing together publishers on the supply side and advertisers on the demand side.
Depending on the cycle of the inventory exchange, an ad network’s function will fluctuate.
As an example, an ad network might occasionally sell inventory directly and other times purchase unsold or remnant inventory from SSPs or ad exchanges and resell it for a profit.
Why Are Ad Networks Important?
A key component of revenue generation that makes life easier for both publishers and advertisers is networking within the advertising ecosystem.
As a result of their partnership, publishers may sell ad units to advertisers fast and easily without having to personally contact anyone in the digital marketing industry.
What Elements Should You Take Into Account When Selecting an Ad Network?
Publishers who want to sell advertising on their websites have access to a wide variety of top-notch ad networks. When determining which network or networks will work best for your present company model, there are many things to take into account. Here are some more factors to think about:
Your Customers’ Devices:
Everyone is aware of the popularity of mobile devices in today’s world. To determine whether and when to offer mobile advertisements or desktop ads, publishers must take into account how and when customers use their mobile devices.
Take into account that while many users will use desktop computers during business hours, mobile devices are more likely to be used on the weekends and in the evenings, when transactions are more likely to be made.
A mobile ad network will be a better option for mobile publishers and app publishers than a platform that focuses on providing advertising on desktop websites. Advertisers who want to reach specific users on their mobile devices can do it with the help of mobile ad networks. Choose an ad network after taking your target audience into account.
A variety of advanced targeting choices, such as location, demographics, device, income, and others, are available through today’s ad networks.
Retargeting capabilities are also provided by some networks, allowing marketers to display adverts to users who have previously visited their website.
While some figures indicate that conversion rates on retargeted traffic may be twice as high as those on normal advertising, another study demonstrates that retargeting makes consumers feel “stalked.”
To decide which targeting choices they want and what other ad networks can provide, publishers must analyze their target audience.
The Networks’ Publishing Niche
Many sponsors and advertising agencies are often on the books of large ad networks. You will be far more likely to target your audience with pertinent advertising if you can determine the network’s specialized market and match it to your publishing specialty.
It requires serious thought, along with resources like time and money, to select the best ad network for your company.
Publishers should not be scared to change directions and choose a different ad space if the one they are currently utilizing isn’t delivering the desired results. Ad networks are crucial for publishers.
Best Ad Networks For Publishers in 2024:
Here is the list of 15 Best Ad networks for publishers in 2023 and 2024 that are worth considering:
- Amazon Publisher Services
- Vibrant Media
1. Amazon Publisher Services:
Amazon Publisher Services includes options for every size of the publisher, whether they are tiny, mid-sized, or large. One of the better ad networks is this one. The cloud-based solutions of header bidding, transparent marketplace, shopping analytics, and unified ad marketplace are also made available to publishers.
By connecting with customers online, publishers can dramatically boost their income. Additionally, publishers can improve user experience by using shopping data to obtain a deeper understanding of their readers.
In comparison to other pop-under ad networks, PopAds is reputed to be somewhat faster and more secure. With the assistance of top-notch pop-under ads, it provides publishers with the means to monetize the traffic to their websites.
The fact that it permits on-request payments and access to marketers from more than 40 countries benefits publishers. As a result, this gives publishers a lot of options for selecting keywords and targeting to efficiently monetize the traffic in their specialized market. As a result, it is regarded as one of the top ad networks.
With more than 10,000 active campaigns worldwide, Adcash DSP+ is an online advertising platform for both advertisers and publishers. Pop-under, native ads, push notifications, banners, and interstitials are just a few of the best-performing ad formats it offers for monetizing websites and mobile apps.
They provide a variety of services and technologies that assist publishers in more efficiently monetizing their traffic. One of the best ad networks, their technology also gets beyond adblockers. Publishers may count on them for high eCPMs, accommodating payment terms, real-time stats, and assistance. Their knowledgeable and multilingual account managers assist publishers in advancing their monetization strategies.
With Partner Care, the reputable ad network Adsterra serves more than 30 billion ad impressions each month across the globe. It is renowned for its knowledgeable and experienced staff, global direct traffic, three levels of anti-fraud protection, and a variety of advertising styles and payment options.
More than 100K campaigns, spread across 248 different regions, served more than 30 billion impressions last month, according to Adsterra. With Adsterra, publishers can monetize any type of traffic, whether it comes from social media or mobile apps, or desktop/mobile websites. Publishers can select from a variety of ad styles available on this ad network, including Popunder, Social Bar (really awesome! ), In-Page Push, Native, Banners, and VAST (Pre-Roll Video).
A media-selling network called SmartyAds SSP was developed for publishers looking for intelligent revenue optimization. Their desktop, mobile, or in-app header-bidding wrappers and high-volume private marketplace deals increase inventory competitiveness and boost publishers’ yield.
They deliver more than 2 billion impressions every day, resulting in the top eCPMs, CTRs, and fill rates across all geographies that can reach 100%.
Along with rewarded videos, interstitials, native advertisements, and banners, SmartyAds also provides a variety of desktop and mobile ad formats. Their IOS and Android SDKs are lightweight and latency-free, enabling mediation that sends requests to numerous ad networks and DSPs.
They are the finest in the business at providing publishers with highly-targeted, tailored advertising thanks to their connections with leading demand partners in international monetization regions.
By providing a variety of online advertising options, TrafficForce enables publishers and advertisers to maximize their ad revenue. On an impression-by-impression basis, the ad network sells tailored web and mobile traffic. The network, which is a supply-side platform, enables publishers to connect with over 100 demand-side partners. To manage traffic, they use header bidding or open RTB technology.
As one of the top ad networks, Traffic Forces provides publishers with ad formats such as display banners, pop-under, IM floaters, and in-stream video ads.
Aside from on-click and in-banner video ad formats, PropellerAds supports banner ads in all common sizes, including 728*90, 300*250, 160*600, and 120*600. Therefore, publishers should expect CPMs of up to $1-2 for the US and UK inventory if the advertisements are placed wisely.
They maintain 70,000 active campaigns globally and carry out manual reviews to eliminate any dubious or hazardous advertisers, maintaining high ad quality. Publishers who use propeller ads, one of the top ad networks, also benefit from 100% monetized inventory, prompt payouts, a dedicated account manager, and thorough real-time reporting.
The contextual ad network for Yahoo! Bing, which is served by Media.net, has a sizable pool of both national and local advertisers. This guarantees a 100% fill rate for all ad formats and verticals. Publishers on Media.net include CNN, Forbes, Elle, Reuters, Cosmopolitan, etc.
The ad network supports common IAB ad sizes and has access to top-notch advertisements from all significant DSPs. In addition, Media.net offers mobile-docked advertisements, in-content native ads, desktop interstitial ads, and contextual ads.
Despite their popularity, banner ads are linked to a serious issue called banner blindness, in which users (consciously or unconsciously) ignore the ads because they are perceived as an annoyance. By providing a unique selection of free-to-use and profitable ad units, such as InFold (overlay ads), InText (text links ads), InTag (tag cloud ads), InFrame (banner ads in margins and frames), and In-Screen, Infolinks circumvents this issue (smart interstitial ads).
The availability of such solutions improves SEO, reduces user intrusion, increases relevancy, and optimizes space usage. Over 350,000 publishers receive significant monthly earnings via Infolinks. The major advertisers, including Facebook, Microsoft, Amazon, and eBay, are known to collaborate with them. With no startup fees, minimum page views, or visitor requirements, the platform is open to any publisher and is simple enough to integrate with a website.
As a result of its usage of contextual and geo-targeted ad-serving technologies, RevenueHits is a good option in the era of GDPR. Publishers can make money by selling ads on websites, mobile sites, add-ons, widgets, toolbars, and more thanks to the ad network.
RevenueHits, one of the top advertising networks, guarantees a 100% fill rate in every geographical area. The ad network allows publishers to monetize their websites using text advertisements, pop-ups, applications, widgets, XML feeds, and other unique formats in addition to display ads.
Chitika is an ad network you should absolutely employ if you have a lot of search traffic because it makes money off of it. It is a well-liked network among new bloggers, and some people think it could replace Adsense.
Chitika has no minimum traffic requirements and offers immediate access. This network offers excellent support for authors and advertisers in addition to a low payment barrier of $10 for PayPal and $50 for checks. Avoid invalid clicking, though, as Chitika will quickly suspend your account if it discovers any such behavior.
In addition to the common IAB formats, Undertone specializes in offering high-impact ad types. To be clear, formats for increased user engagement include IAB rising stars, video formats, and its own selection of flagship display formats.
Additionally, a lot of Undertone’s custom ad units utilize the publisher’s ad inventory in unconventional ways, preventing the cannibalization of current ad products. As a result, Undertone can provide CPMs that are 100% to 1500% higher than those of conventional display advertisements.
BidVertiser is an ad network with an intriguing monetization concept, although results may vary. In addition to receiving payment for each click on an advertisement, the publisher also receives payment when the click results in a conversion or a sale for the advertiser.
Multiple ad types, such as banners, skyscrapers, rectangles, and others, are supported by BidVertiser. Additionally, publishers can alter these units’ layouts to match the design of their websites using the point-and-click tool that is offered.
Publishers always receive the highest potential revenue from each ad unit thanks to their bidding system. Publishers may simply track the effectiveness of their ads, clicks, click-through rates, and overall earnings by using the reporting interface.
14. Vibrant Media:
In addition to the typical IAB display ad units, Vibrant Media also offers ad formats that are Better-Ads and Chrome filter friendly, such as in-text, in-image, lightbox, storyboard, mosaic, and brand canvas.
Publishers can leverage native ad solutions to boost revenue without changing their current ad arrangement or opt to use Vibrant Media as their main display ad network, depending on their needs. As a result, the advertising is flexible and can be effortlessly delivered across many platforms.
15. Verizon Media:
Until January 2019, Verizon Media was known as Oath the advertising company. It presently serves over 1000 direct publishers and offers publishers access to advertisers and ad server technology solutions.
To achieve premium demand for ad inventories, their systems give publishers the option of classic publisher waterfall setup or header bidding options. Additionally, brand safety controls and easily integrable solutions for managing ad inventory are provided to publishers. They support display, mobile, native, and video ad inventories among other ad formats.
The Overall Benefits Of Using Ad Network To Publishers:
Here, we’ll discuss the top readily apparent advantages of collaborating with an advertising agency.
1) Passive Money Generation – This technique is best known for its capacity to generate a substantial portion of money without requiring publishers to take any direct action. You won’t have to spend any time on anything other than refining your content or other site-related activities if you’re seeking to monetize it. Every time a user interacts with the new advertising on the website by clicking on them or scrolling over them, revenue is generated and handled by the ad platform.
2) Easy integration– No specialized knowledge or coding skills are needed to add this system to your website. You request your admittance permit and indicate that you are interested in joining the organization. You can access this experience by entering this pass into the designated site.
3) Algorithms Select, Display, and Publish – The advertising that will be displayed on your visitors’ displays is carefully selected one at a time using algorithmic analysis. These choose the most pertinent information based on your requirements and the interests of your customers. It generates an offer that has a strong chance of grabbing people’s attention, resulting in impressions and interactions.
4) Flow Boosting- Every user’s interactions influence the algorithms, increasing the likelihood that people will view your site. As a result, more visitors will find your website more easily. And your flow will continue to rise unabatedly, much like a snowball.
5) Ads That Are Modifiable- Every decision made by the manager and business can be tailored. You keep control of your website. Depending on the customizable jobs that the company you select offers, you can determine the style, placement, and other aspects of the adverts. You can review these customizable qualities whenever you choose, but it is not a regular activity. Simply customize it by the requirements and layout of your website, and the business will take care of the rest.
Every publisher can pick their ideal ad network because there are so many options available. Publishers must assess their needs before choosing an ad network, or a group of ad networks, to partner with.
Whether a publisher is small, large, or just needs basic services, this list contains options for all different sizes and types of publishers. Publishers can effectively monetize their websites with the help of a suitable advertising network. We suggest that they test out a few possibilities before deciding on the ideal ad network.