Do you think your money spent on acquiring customers is constantly being wasted?
Do you want to know where to find players for your games who are devoted, engaged and monetizable?
We are sure that you are looking for the Best Gaming Ad Networks to save your money and get devoted players for your games..
To identify these consumers in the relevant locations, you must understand the best ad networks for your user acquisition efforts.
However, in-app purchases remain a challenging sell for the vast majority of the mobile video game industry. Simple methods of monetizing ever-popular free-to-play mobile games include mobile advertising.
The optimum advertising space for mobile advertising campaigns, which may be interest- or location-based, can be chosen with the help of an advertising agency. Additionally, these networks allow app developers to monetize their services and marketers to run more targeted advertising campaigns.
As a publisher, you must understand which ad partners are appropriate for your vertical, as each specialized website performs differently than others. No exceptions apply to the gaming market. To assist you maximize your ad profit, we are going to help you determine the top game advertising network in this article.
What is a Gaming Ad Network?
Mobile game ad networks sell ad space within games. To draw in more customers for themselves and the game developers, they focus on demographic, interest, and genre-driven research.
Advertisers can manage their campaigns on a single platform with the help of ad networks in mobile gaming. To calculate the ROI, they can develop campaigns, purchase ad inventory, make bids, and track advertising.
What is In-Game Marketing?
Have you ever clicked on an alluring image or puzzle to play a game only to land on an advertisement?
They serve as demonstrations for actual mobile games and provide fantastic examples of in-game advertising. The main demographic for mobile game advertising is gamers, who generate revenue for app publishers and advertisers. In-game advertising impressions often happen during breaks, between levels, and after gaining new lives.
Many different ad types are displayed in order to keep the audience’s attention throughout the entire advertisement. Ad networks act as intermediaries, linking businesses and apps to streamline mobile advertising.
Features of the Best Gaming Ad Networks
Consider the following factors while choosing the best Ad Networks for games.
- The objectives of the ad network; are they familiar with the brand and genre?
- Do they have knowledge of the most effective methods to promote the gaming app?
- Both the amount of available ad inventory on ad networks and the quality of the content’s presentation are significant variables.
- Interaction frequency with publisher’s website or app
- Techniques for choosing the best players/users.
Best GamING Ad Networks in 2024:
Here is the list of 15+ Best Gaming Ad Networks for 2023 and 2024.
- Google Ad Exchange
- Media.net
- Vungle
- AppLovin
- ChartBoost
- InMobi
- ironSource
- Unity Ads
- Mintegral
- Mistplay
- Moloco
- Ad4games
- AdAction
1. Google Ad Exchange:
Google Ad Exchange is one of the best Ad Network in almost every vertical, including gaming. This network has unmatched reach, ad fill rates, and CPMs. You may benefit from increasing advertiser demand, higher CPMs, more flexibility and control with Google Ad Exchange.
The company DoubleClick Ad Exchange, which was established in 1996 as an ad server, is where AdX (Google Ad Exchange) got its start. Google purchased it in 2008. At the time, there were concerns that Google would have too much power over online advertising, which made the purchase contentious.
Publishers can use real-time bidding technology to offer their available ad inventory to advertisers and agencies through Google AdX. The Ad Exchange makes it possible for display ads and ad space to be distributed throughout the web much more effectively and simply by creating an open market where rates are determined in a real-time auction.
Sellers can access more advertisers and earn more money for their ad space while maintaining control over who can place ads on their website.More websites and ad space are available to buyers, and they also have more control over where their advertising appears.
Fact and Features:
- Purchased by Google in: 2008
- Payment threshold: 100$
2. Media.net:
Media.net is one of the top contextual advertising networks that assists publishers in selling ad space on their blogs or websites by showing relevant keyword tags. They promote endorsed products and premium display ads in effort to operate efficient marketing campaigns. The advertising network collaborates with a number of well known publishers and tech companies.
Media.Net has developed a display-to-search (D2S) ad type based on forthcoming keywords and search activity. On many platforms, including those for mobile games, this process appears before ads.
Customers can customize ad units and alter the ad units and ad structure by selecting Media.net as their advertising network. Media.net may display ads in gaming apps when a users` gaming screen is moving. It shows the advertisements in game apps.
Publishers receive real-time reporting with simple access to impression and revenue data in a tidy and comprehensive dashboard. The revenue can be further divided utilizing reports at the page and ad unit levels. Publishers may manage demand partnerships and keep an eye on revenue optimization with the aid of a dedicated account manager. Last but not least, it provides telephone help around the clock.
Facts and Features:
- Founded in: 2011
- Pricing Models: CPM, CPC, CPA, and CPL
- Payment Methods: PayPal, Wire Transfer
- Minimum Threshold: $100
3. Vungle:
Vungle , which provides data optimized advertising on over 1 billion devices, is one of the most reliable gaming ad networks for the game developers. They work with vungle to gain the most exposure, engagement and conversion possible globally.
Vungle, a mobile advertising network, includes a number of distinctive features. It just serves video advertisements. The in-app advertising platform Vungle is available on a number of different platforms including iOS, Android, Windows, and Amazon.
Additionally, it provides chances for targeted advertising. It offers the bidding models CPA, CPM, and CPI. Vungle’s main objective is to make money off of mobile game marketers` apps. While offering precise metrics for tracking user acquisition campaigns, the network respects privacy.
It provides services to independent developers and application publishers all over the world. To find and attract high-quality users worldwide, advertisers rely on Vungle’s creative optimization technologies, targeting, and HD video ad delivery. Top publishers use Vungle to monetize their content with interesting video advertising.
Facts and Features:
- Founded in: 2011
- Pricing model: CPC
- Mobile Platforms: iOS and Android
4. AppLovin:
AppLovin is one of a few ad networks that only deliver mobile advertisements. It includes all types of advertisements, from banners to videos. This ad network relies on the merging of many forms to create a sizable advertising community and deliver exceptional results.
From the previous Retention Index, AppLovin has dropped one position. In the Gaming Triopoly, it is still placed second. This network’s main objective is to find high-quality users by using campaign analysis. Videos, banners, interstitials, and advertisements for downloading mobile apps are all available on this platform.
The AppLovin Exchange aids DSPs and agencies in targeting the highest caliber mobile customers and effectively scaling their campaigns by providing full connection to the widest variety of in-app competitions.
You can combine these formats to see which one performs the best. In terms of bidding strategies, AppLovin offers services for CPI and CPC-based advertising.
Facts and Features
- Founded in: 2012
- Pricing Models: CPI, CPC
- Minimum Threshold: 20$
5. ChartBoost:
ChartBoost has over 900 million monthly active users and over 200 billion monthly ad requests, making it one of the most trusted gaming ad networks. The ad inventory of the advertisers is automatically optimized by ChartBoost to maximize ad impression returns.
Ad campaigns from ChartBoost use CPI and CPM methods. Their targeting is based on data such as location, demographics, mobile devices, mobile platforms, user interests, and so on.
Through a straightforward SDK, ChartBoost gives publishers and mobile app developers the power to monetize their audience. More than 300,000 games use them globally.
They use the following ad formats: playable advertisements, Rewarded video,Interstitials, GIF animations. The ChartBoost Dashboard gives app developers access to metrics that let them monitor placements, data, and revenue. It takes five minutes to integrate the SDK to get started.
Advertisers may reach over 800 million gamers each month by using ChartBoost.With the use of audience segmentation based on data, advertisers can additionally target relevant users. There is access to analytics, including monthly global CPI data. Gaming influencers and businesses may collaborate through Chartboost Influence to produce original video content.
Facts and Features
- Founded in: 2011
- Pricing Model: CPI, CPC
- Minimum Threshold: 75$
6. InMobi:
InMobi is a global advertising network that claims to make mobile advertisements less intrusive and impersonal. The business, which started out as an SMS-based search engine in 2007, eventually shifted its emphasis to relying on data about a user’s location and app preferences to provide advertisements that feel natural and are incorporated into their mobile computing interaction.
InMobi helps marketing initiatives by promoting goods that stimulate consumer behavior (ad impression).InMobi concentrates on showing HD visuals to mobile gaming players in order to maximize ROI on the digital platform.
InMobi has made a name for itself as a top ad network for app developers by focusing on appographics. Appographic targeting refers to the targeted use of an app by a particular audience. Following that, it produces many pertinent HD mobile advertising.
InMobi has been named a 2019 CNBC Disruptor 50 firm as well as one of Fast Company’s 2018 Most Innovative Companies. Publishers and advertisers can purchase items from InMobi. They also provide technologies for monetizing games, websites, and apps for mobile devices. In addition to this, the InMobi package also includes products for growth and technology. Roposo and Glance are both subsidiaries of InMobi.
Facts and Features
- Founded in: 2007
- Pricing Model: CPM, CPC
- Minimum threshold: 20$
7. Ironsource:
IronSource is one of the world class business platforms that helps mobile content creators prosper in the market. This ad network has dropped one ranked on Android during the last Retention Index, which is a little setback. It is hence last in the Gaming Triopoly.
ironSource offers a range of services for automated bid optimization across many splits. You can also integrate ad formats, including, movies, interstitial ads, and offer walls. ironSource has better Retention rates than games in the genres of music , sports , adventure, arcade, and simulation.
For app developers, equipment manufacturers, phone providers, and marketers, IronSource develops tools for monetization, interaction, monitoring, and discovery.
IronSource is a tool for programmers, or people who specialize in programming. IronSource features can aid software developers in turning their projects into profitable businesses. The platform specializes in monetizing apps to ensure their success.
The tool works to draw in high-caliber users who will utilize the app to its fullest in order to accomplish this goal. Through carefully chosen adverts that get in touch with prospective customers, the use of the app is promoted.
Facts and Features
- Founded in: 2010
- Pricing Model: CPM, CPC
- Minimum Payout: 15$
8. Unity Ads:
Unity Ads is one of the top ad networks for Unity based games that was founded in 2014. Unity technologies offers unity Ads as an ad monetization method for mobile games. It enables Unity-based mobile game creators to monetize their entire player base through in-game ads.
Unity advertisements give game creators the ability to target players who are most likely to be interested in trying a certain game because of their seamless integration. The LTV of the user base can also be increased by game producers.
The platform works with Android 2.3 and later, iOS 4.0 and later, and all game engines, including Corona, Marmalade, and Adobe Air, among others, providing it a wide market reach. Due to its compatibility with SkyRocket and MoPub plug-ins, it is also prepared for mediation.
With the assistance of Unity Ads’ analytics and solutions, you could be able to meet your revenue and growth goals. Whether you’re a game publisher, advertiser, or both, Unity Ads has the expertise you need to support your monetization and user acquisition (UA) strategy.
In conclusion, if you want to monetise your game utilizing video advertising, you shouldn’t pass up this ad network.
Facts and Features
- Founded in; 2014
- Pricing model: CPM, CPI, CPC, CPA
- Minimum Payout: 100$
9. Mintegral:
Mintegral is an advertising platform with roots in Asia and a global reach. It was established in 2016. It currently works with over 26,000 app partners and takes part in more than 20 international ad exchanges. Mintegral offers businesses all over the world solutions for customer acquisition and revenue generation that are made possible by Al technology. It provides marketing services for DSP and SSP, as well as supply and demand.
Mintegral produces interesting and creative video advertisements to boost user engagement and app downloads. It serves as a supply and demand platform for mobile publishers and advertisers. If you’re a mobile advertiser seeking a “smart” platform, you don’t need to look very far.
The previous Retention index does not include this ad network in the top 15 list. In terms of mobile gaming advertising, it is currently right behind three industry giants. It provides marketing services for DSP and SSP, as well as supply and demand.
Mintegral excelled the most in three mobile gaming subgenres: music, simulator, and mid-core, winning first place in six separate categories. Its minimum threshold is 0.09$.
Facts and Features
- Founded in: 2016
- Minimum payout: 0.09$
- Pricing model: CPC, CPI, CPM
10. Mistplay:
Mistplay is one of the best gaming ad networks, founded in 2015.Using the Mistplay app, users may play games to accumulate points that can later be exchanged for coupons and vouchers. Users can choose a game from a list of available games, browse local bargains, chat with other users, and win rewards merely for playing free games, among other things. The more you play, the more money you’ll make.
In the most recent Retention Index, this advertising network was listed for the first time. Having rejoined the ranks, it is undoubtedly succeeding in maintaining its standing. Mistplay is not a typical model. The app originally started out as a way to reward players of mobile games. Later, it upgraded the app to include social features like the capacity to chat, follow, and other option
Mistplay works with game developers to create entertainment and examines data on user behavior to recommend new games to players. As users keep playing the suggested game, they gain more trust points. They provide people with actual gift cards in exchange for the units gathered. In essence, gamers receive incentives for doing nothing more than playing video games.
Facts and Features
- Founded in:2015
- Pricing Model: CPM, CPI, CPA, CPC
- Minimum payout: 5$
11. Ad4game:
Ad4game is one of the best gaming ad networks that was founded in 2004. Publishers can run a range of different ad formats for desktop gaming with the help of Ad4Game.
They aid in ad performance optimization by automatically selecting the best advertising for each country and other criteria.
Some of the ad types available include footer ads, site skins, editorials, gaming pop-unders as well as IAB banner ada and pre-roll video ads.
Publishers that use the Ad4game prepaid Mastercard can get payments quickly. To protect the integrity of the brand and avoid cloaking, they also employ real-time fraud detection techniques.
Facts and Features
- Founded in: 2004
- Pricing model; CPA, CPM, CPC
- Minimum payout:10$
12. Moloco:
Moloco is an ad tech business based in Palo Alto, California that provides a mobile audience network for user acquisition, interaction, and monetization. Massive adverts are managed by the company on behalf of companies wishing to monetize their apps and increase their revenue. It was established in 2013.
After seeing rapid expansion in 2020, this advertising network’s position in H1 2021 remained stable. Apps may get billions of daily visitors and engagements with the aid of this ad network, which enables programmatic bidding on ad exchanges.
Programmatic UA and AI-driven mobile app advertising are both services provided by Moloco. It also features Moloco Cloud, a platform for self-serve real-time bidding. To enable app bidding, this platform recently transitioned to Google Cloud.
Retailers may make money using the Moloco Retail Media Platform, which is driven by ML. Moloco RMP gives merchants the ability to quickly expand their internal ad companies and make revenue from advertising by utilizing the technological stack of Moloco. Your data is used by Moloco’s ML to give sellers the ability to run sponsored ads that are ROAS optimized, boosting seller profitability and retention.
Facts and Features
- Founded in: 2013
- Pricing Model: CPA, CPM,CPI, CPC
- Minimum payout: 5$
13. AdAction:
Leading gaming ad network AdAction offers top-notch content based on current data. AdAction is recognised for maximizing conversion advertising and for creating the maximum involvement.
Since 2013, AdAction has concentrated on providing high traffic to publishers all around the world. With a user-centric strategy, AdGem, AdAction’s top reward monetization marketplace, connects marketers to active audiences globally.
Their cutting-edge technology gives users the best native ad experience imaginable while enabling marketers and developers to deliver quality at scale.
AdAction assists with Interstitial advertisements and Offerwalls, CPI, CPC, CPE, and CPA pricing models, and mobile gaming ad networks and platforms for advertising.
Facts and Features
- Founded in: 2013
- Pricing Model; CPI, CPC,CPA,CPE
- Minimum Payout: 5$
To Sum Up:
The mobile gaming market is constantly growing. Although there are many ways to monetize ad stock, the key to getting the most out of your game is selecting the in-game ad network that is right for you. By 2021, the advertising landscape for mobile games will have undergone a significant change. Due to the requirement for change, some ad networks handled this transformation better than others.
Before you join any ad network, be sure it fulfills your objectives. We have listed the top gaming ad networks for you. Now, you can select whichever one best suits your needs.
