15+ Best Performance Marketing Agencies in 2023

What is performance marketing?

Performance marketing is exactly what it sounds like: performance-based marketing. This performance can take the shape of a series of accomplished intended results, such as a completed lead, sale, booking, or download.

Performance marketing is a broad term that combines paid advertising and brand promotion but only pays out when the intended activity has been done. Performance marketing is a type of digital marketing in which brands only pay marketing service providers after their company’s goals have been fulfilled or certain actions, such as a click, sale, or lead, have been taken. Thus, it might be considered a form of performance-based marketing.

Advertisers use performance marketing when they collaborate with agencies or publishers to create and display ads for their firm on a variety of performance marketing channels such as social media, search engines, videos, embedded web content, and more. These advertisers don’t pay for advertisements in the conventional sense; rather, they pay based on how well their ads work as measured by the quantity of clicks, impressions, shares, or purchases.

How does it work?

Performance marketing is a type of marketing where businesses or individuals are paid based on results. This means that they only pay for the marketing campaigns that actually generate leads or sales, instead of paying for ad space or time. This makes performance marketing a very effective and efficient way to market, as businesses only pay for what works.

The conception and production of successful performance marketing campaigns involves four groups collaborating to produce the intended results.

Publishers or Affiliates:

This term refers to corporations that possess and operate media platforms that promote digital ads, such as websites, blogs, or social media profiles. They are also known as “marketing partners.” The publishers use a variety of tactics, such as display banners or search advertisements, to advertise the brand and its goods and services and achieve their objectives.

Retailers or Merchants:

These are the brands or companies that offer goods and services and are also known as advertisers. They use affiliate partners, or “publishers,” to advertise their products in an effort to achieve certain goals like increasing revenue or leads. Performance marketing provides a lot to offer organizations in fields such as fashion, food and beverage, health and beauty, and others.

Networks:

The third-party platform combines advertisers with publishers and handles revenues and tracking. 

Outsourced program manager:

These businesses offer the advertiser all the services required to manage a successful campaign, from media planning and purchase through optimization and analysis.

The Advantages of Performance Marketing:

  • Increased reach

Performance marketing enables you to access a huge yet focused audience in comparison to more conventional advertising methods like newspaper advertisements and organic channels like SEO.

For instance, a marketer running ads in a newspaper in a small town has a restricted number of spots and is unable to target particular demographics. However, by utilizing performance marketing platforms such as social media, that reach may be expanded and the message tailored to attract those who are relevant.

  • Attribution

Marketers can better manage resources if they know what works and what doesn’t. Performance marketing channels are intended to connect activities to outcomes. As a result, it is feasible to link certain channels and assets, such as whitepapers, to income, which is sometimes not possible with other methods of marketing.

For instance, you can keep tabs on the content assets that have generated the most queries for item demos, figure out what proportion of those demos ended up being purchased, compare it to the performance of other channels, and allocate resources appropriately. Everything on this list is essential knowledge for businesses looking to make the most of their resources.

How to choose best performance marketing agencies

Still having trouble deciding which performance marketing firm to choose for your company? Here are a few tips:

  • Set objectives:

What marketing results do you want? Before looking for an agency, be certain of your objectives.

  • Do your homework:

Once you’ve determined your objectives, you may begin researching organizations that specialize in the type of marketing you require.

  • Read customer reviews:

After you’ve reduced your list of choices, spend some time reading reviews to find out what other businesses have to say about the agencies you’re thinking about.

  • Request referrals:

Ask your contacts for recommendations if they have experience working with performance marketing firms on behalf of other companies. They might share their personal experiences working with several organizations with you.

  • Obtain a proposal

When you’ve discovered an agency you want to collaborate with, get a proposal from them.

Youll gain a better understanding of their offerings and how they may support your marketing objectives as a result.

Best Performance Marketing Agencies in 2023:

Here is the list of Best Performance Marketing Agencies in 2022 and 2023.

  1. DMI Partners
  2. NoGood
  3. Hamster Garage
  4. Perform[cb]
  5. iProspect
  6. Hughes Media
  7. Ad Agents
  8. Antevenio
  9. Rogerwilco
  10. The Goodway Group
  11. Kwanko
  12. Quisma
  13. Metrixa
  14. E-Promo
  15. OAK Digital

1. DMI Partners:

DMI partners

DMi Partners applies decades of experience and knowledge to each and every business problem it is tasked with solving. They know that every problem calls for a different solution, a special plan, and just a little risk-taking. And they’re willing to take on any difficulty.

DMi Partners has been focused on achieving success for their customers from its headquarters in Philadelphia since 2003. DMi is a pioneer in organizing affordable, successful campaigns that have won awards as a full-service digital marketing firm.

DMi Partners is a leading performance marketing agency that achieves accurate and focused results for its customers through a creative, collaborative, and data-driven methodology.

Key Services:

  • Affiliate Marketing, Influencer Marketing
  • Email Acquisition, Marketing and Management 
  • SEO, Paid Search, Social Media Marketing
  • Ecommerce Management
  • Branding & Interactive
  • Consulting & Analytics

Details:

  • Founded: 2003
  • Location: Philadelphia, Pennsylvania, USA
  • Number of Employees: 51 – 200

1. NoGood:

nogood

NoGood is among the most well-known performance marketing companies in the US. They are the creators of the performance branding and performance creativity methodologies, which bring together the art and science of creativity and performance under one platform. The TechCrunch community selected them as one of the best performance and growth agencies in the US. TikTok, Nike, and P&G are just a few of its customers.

NoGood was founded in Silicon Valley and New York City by renowned growth leaders, engineers, and data professionals. It’s reasonable to argue that NoGood has saved their customers millions of dollars based on their client list and case studies. They appear to work with startups as well. They have as their first customers, Ghostery, Invisibly, JVN, and Aimi.

3. Hamster Garage:

hamster garage

Hamster Garage is among the newest performance marketing agencies on our list, having been founded in 2019. Despite the fact that they may have only recently started their company, they have already collaborated with a number of well-known companies, such as Canva, Turo, and Airbnb.

Hamster Garage is more concerned with conversions and effectiveness than with views and clicks. They are followed everywhere they go. In order to effectively sell your brand to the correct audience, they are in a fantastic position to maximize their partnerships with partners. They prioritize brand security and compliance in addition to data-driven decision-making, and they never sacrifice brands for performance.

4. Perform[cb]:

perform cb

Perform[cb] Agency stands out for their personalized and scalable performance and affiliate marketing solutions. They provide a wide variety of services as well, including mobile app development and distribution, making them a true full-service performance marketing firm.

Perform[cb] Agency works with customers of all sizes and stages of their business journey, from small start-ups to household-name corporations. They are an award-winning agency that was recently nominated by the International Performance Marketing Awards for “Best Performance Marketing Agency.” They prioritize client relationships, strategic growth, and distinctive, inventive solutions that are tailored to each customer’s specific needs while maximizing growth and ROI.

Perform[cb] One of the most adaptable agencies for affiliate and performance marketing is Agency. They provide services to clients of all sizes and across all disciplines, with a strong emphasis on innovation, client interactions, and strategic alliances to ensure long-term success.

Key Services:

  • Full Range of Performance Marketing Services
  • Full Suite of Affiliate Marketing and Management Services
  • Web and Mobile App Development and Distribution
  • Content Marketing
  • Audits, Research & Planning
  • Insights & Analytics
  • Strategy Development and
  • Implementation
  • Client Specific, Scalable and Customizable Programs

Details:

  • Founded: 2002
  • Location: Sarasota, USA and Banja Luka, Bosnia
  • Number of Employees: 51 – 200

5. iProspect:

iprospect

iProspect is a member of the Dentsu Aegis Network and one of the world’s largest and most prominent performance marketing and advertising agencies. The company has an extensive global network of experts, partners, and platforms with a focus on performance marketing and local market knowledge. 

iProspect is a worldwide performance marketing agency that drives outcomes by combining advanced international experience with local knowledge. Additionally, they have a worldwide network of partners, platforms, and experts that is advantageous to all of their customers. 

Key Services:

  • Content creation
  • Paid Search
  • Social Media Advertising
  • Performance Display
  • Data & Insights
  • Conversion Optimization
  • Native Advertising

Details:

  • Founded: 1996
  • Location: Boston, Massachusetts, USA, with an established global footprint
  • Number of Employees: 5001 – 10000

6. Hughes Media:

hughesmedia

Hughes Media is a top Atlanta marketing agency that focuses on long-term connections. Their website states that the typical client on their books has been working with them for approximately 8 years. The multi-award-winning agency offers a wide range of services, including content creation and performance marketing.

Hughes Media is a multi-award-winning marketing business that offers a variety of marketing services to its clients, including content creation and email marketing. They have extensive experience and are highly successful in the field of performance marketing. 

Key Services:

  • SEO
  • PPC
  • Email Marketing
  • Programmatic Advertising
  • Marketing Automation
  • Design and Creative Production

Details:

  • Founded: 2000
  • Location: Atlanta, Georgia, USA
  • Number of Employees: 11 – 50

7. Ad Agents:

ad agent

Ad Agents is a performance marketing firm that is a part of the Ad Pepper Media Group, a holding company with clients in more than 50 different nations. With a patented technology called iLead, the company focuses on scalable performance marketing, allowing clients to easily modify and activate campaigns across numerous regions.

They provide a variety of performance marketing services, including the iLead platform for rapid campaigns in various industries.

Key Services:

  • SEA
  • SEO
  • Affiliate Management
  • Social Media Advertising
  • Tracking & Analysis

Details:

  • Founded: 1999
  • Location: Herrenberg, Germany 
  • Number of Employees: 200+

8. Antevenio:

antevenio

Antevenio is a leading performance marketing business with over 20 years of digital marketing history. The company offers a skilled staff of trained specialists with connections in a range of European and American sectors. The company’s three primary focus areas are performance, branding, and loyalty.

Antevenio is a reputable and professional performance marketing agency. They are well positioned to fulfill various demands across a wide range of places and circumstances, with offices in Europe and the Americas. 

Key Services:

  • Performance Marketing
  • User Acquisition
  • Lead Generation
  • Social Media Advertising
  • SEM
  • Content Creation
  • Loyalty Marketing

Details:

  • Founded: 1997
  • Location: HQ in Madrid, Spain and offices in Barcelona, Mexico, Argentina, Colombia, Italy, and France
  • Number of Employees: 51 – 200

9. Rogerwilco:

rogerwilco

Rogerwilco is a well-established full-service digital marketing business with over 30 performance marketing awards. They are “motivated by outcomes, powered by creativity, and led by strategy.” The agency is a listed partner with Google, Drupal, and IBM, which contributes to their fundamental web development service and gives customers searching for a technical advantage.

Rogerwilco is a multi-award-winning digital marketing business specializing in performance marketing. They have the knowledge to manage performance marketing programmes that are effectively integrated into a larger marketing strategy because they are a full-service firm. 

Key services:

  • Marketing Strategy
  • Performance Marketing
  • User Experience
  • Web Development
  • Content Creation

Details:

  • Founded: 2008
  • Location: Cape Town, South Africa
  • Number of Employees: 11 – 50

10. The Goodway Group:

goodway group

The Goodway Group has an extensive background of evolving their business to the changing media and marketing world, beginning in 1919 with the establishment of a printing company. The company evolved from a direct marketing firm to a top online media agency with specialized media services, including a unique performance-driven digital advertising platform.

The Goodway Group is a multi-award-winning firm with a reputation for creating distinctive, cutting-edge campaigns that excel in the rapidly evolving marketing field. Additionally, they provide a vast array of marketing services in addition to a proprietary performance-driven digital advertising platform.

Key Services:

  • Programmatic Media
  • Data & Analytics
  • Multi-location digital marketing platforms
  • RealValue digital advertising platform

Details:

  • Founded: 2006 (as a digital media agency)
  • Location: Jenkintown, Pennsylvania, USA
  • Number of Employees: 201 – 500

11. Kwanko:

kwanko

Kwanko is a top marketing and advertising firm that specializes in cross-device performance marketing. The Kwanko Platform, a unified platform that provides an entire range of resources to build, manage, track, and grow campaigns, has recently been released.

Kwanko specializes in cross-device performance marketing and provides a full-suite of technology for running and scaling programs.

Key Services:

  • Ecommerce CPA
  • Social Media Advertising
  • Lead Generation
  • Email Marketing
  • Influencer Marketing

Details:

  • Founded: 2003
  • Location: Ille-de-France, France
  • Number of Employees: 51 – 200

12. Quisma:

qsymia

Quisma is a German-focused performance marketing agency. The corporation is a member of Group M, the biggest media company for advertising. The additional benefit of being able to access the extensive WPP network of agencies, platforms, and experts is available to Quisma clients.

Quisma is one of the world’s largest advertising media firms and specializes in performance marketing for the German and European markets.

Key Services:

  • Performance Marketing
  • Performance Display Marketing
  • Programmatic Advertising
  • Affiliate Marketing
  • SEO
  • Conversion Optimization
  • Social Media Marketing

Details:

  • Founded: 2001
  • Location: Munich, Germany 
  • Number of Employees: 51 – 200

13. Metrixa:

metrixa

Metrixa is a data-driven marketing firm that seeks to increase client productivity and simplify digital marketing operations. The company has operations in Australia and Singapore and focuses on the Asia-Pacific region. Metrixa is a specialized performance marketing company that places a strong emphasis on analytics and the execution of data-driven programs that are intended to generate growth.

Key Services:

  • Performance Marketing
  • Digital Marketing Automation
  • Ecommerce Automation
  • Social Media Advertising

Details:

  • Founded: 2010
  • Location: HQ in Melbourne, Australia and offices in Hanoi, Vietnam
  • Number of Employees: 51 -200

14. E-Promo:

epromo

E-Promo is a well-known performance marketing company in Russia with the capability of creating and customizing a strong mix of advertising channels and solutions for a variety of businesses. Additionally, they work as subcontractors doing marketing for other marketing companies like iProspect. Performance marketing is one of their many areas of expertise in marketing and advertising.

Key Services:

  • Display advertising and programmatic purchases
  • Targeted social media ads
  • Video and mobile ads
  • Re-targeting
  • SEO

Details:

  • Founded: 2008
  • Location: Moscow, St Petersburg, Nizhny Novgorod and Ekaterinburg, Russia 
  • Number of Employees: 12

15. OAK Digital:

OAK digital

OAK Digital is the best agency when it comes to performance marketing agencies. OAK Digital, headquartered in New York City, specializes in optimizing a brand’s direct-to-customer (DTC) strategy and is a prominent source of Facebook advertising, affiliate marketing, and Google Ads management. 

Each customer is given a highly qualified account manager with at least 12 years of experience by interacting with them right away.

OAK Digital is a highly skilled and goal-oriented agency with over ten years of expertise in DTC and performance marketing.

Key Services:

  • Affiliate marketing
  • Facebook advertising
  • Paid search marketing
  • Social media management
  • Influencer marketing
  • SEO
  • Web development

Details:

  • Founded: 2015
  • Location: Brooklyn, New York, USA
  • Number of Employees: 11 – 50

Conclusion: 

Businesses spend billions of dollars annually on marketing and advertising across various platforms, including Google, Facebook, and Amazon. Still, until recently, it was difficult or impossible to evaluate the success of these campaigns or ads. Regardless of your sector or the size of your business, performance marketing will be essential for success in the future. Working with performance marketing companies can help you create and implement a strategy that always yields positive results. Businesses no longer spend money on illogical, ineffective advertising and creative endeavors. To maximize return on investment, performance-based marketing implements and delivers advertising budgets.

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